Philosophy

ANNA'S dress affair is an individual dress collection created by Sabine Lohèl. These are dresses boasting exquisite materials customers have grown to love, sophisticated fits and accomplished details. Dresses that are true companions ensuring a perfect look from morning until night. The selective collection focuses on dresses that make a statement with clear-cut lines, details that emphasise the silhouette and loving attention to couture detail. Fit and finish are of the highest level.

The creative mind behind the label ANNA'S dress affair is fashion designer Sabine Lohèl. She developed the idea for this line out of her own personal needs. To her dresses must be flexible for all occasions. Each garment is given a “hand-rendered keynote”. The ultra-smart dresses are primarily manufactured in Germany with just a few styles made in Italy.

ANNA's dress affair was launched in 2010. From the outset, i.e. Autumn/Winter 2011, the approach of this dress-only collection proved a resounding success. Just one year down the line these dresses with WOW factor have already won over numerous specialist fashion retailers in the high-end segment both at home and abroad.